Senior Social Media Marketing Manager

2024/10/23

Paidy

About Paidy Inc.

Paidy is Japan's pioneer and leading Buy Now Pay Later (‘BNPL’) platform, accepted by over 700,000 e-commerce sites and serving millions of consumer accounts. Paidy offers instant, monthly-consolidated credit and removes major frictions from payment and purchase experiences - providing a better and smarter shopping experience. Paidy increases revenue for merchants by reducing the number of incomplete transactions, improving conversion rates, boosting average order values, and facilitating repeat purchases from their customers.

In 2020, Paidy started providing 3-Pay, a first in Japan service enabling users to spread the cost of their purchases over 3 months - all interest free. Paidy also offers Paidy Card (virtual/plastic) that allows Paidy to be used as a payment method at merchants that accept Visa. Paidy continues to innovate to make shopping smoother and more fun both online and offline. Part of the PayPal group since 2021 October.

Paidy continues to innovate to make shopping easier and more fun both online and offline. For more information, please visit http://www.paidy.com.

About the team

The Consumer/Brand marketing team manages all consumer touch points of paid/earned/owned media to build the brand and lead business growth.

This team is part of the Marketing/Experience Division which is responsible for creating an integrated customer experience that delights our customers and profitably grows the business.

This position reports to the Head of Marketing; working closely with other functions, including Experience, Partner Marketing, PR, Analytics, Sales, Product, Research, and CS - as well as outside partners/agencies.

Position Overview

In 2022 we have made a huge leap in our social media efforts and success - now Paidy’s Twitter account has the most followers for any BNPL brand worldwide and engagement has been also steadily increasing. Now we are looking for an energetic and hands-on marketer, who would be excited about evolving and leading our social/content marketing in order to delight prospects/customers as well as to profitably grow the business.

If you are someone who enjoys using a combination of data, consumer insights and creativity in order to explore and satisfy unfulfilled needs as well as potentially challenge yourself to become a well-rounded marketer beyond social media, Paidy may be your next move in your career.

Key areas of responsibility:

Develop a strategic road map and execution plan for all social media activities utilizing the defined channel(s) against business objectives
Manage and grow the consumer/social communities
Manage executions in collaboration with the agency
Act as the voice of our brand, driving this via our social media strategy
Identify opportunities for synergy effects within the business
Lead social listening efforts and turn the insights into actions

Skills and Requirements

~5 years of Social/Content marketing experience. Digital advertising skills (strategy and execution) is a plus.
Proven track record of successfully leading brand development and business growth via social/content marketing
Deep understanding of consumer insights, analytical data, social/content marketing and business, turning those into compelling strategies/plans to grow the business.
Collaboration skills with different stakeholders, including external agencies
Ability to effectively manage budget and projects

Desired Characteristics and Other Experiences

Ability to communicate clearly and effectively in both English and Japanese
A strategic and commercial mindset to ground thinking and enable new opportunities
Confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results.
Entrepreneurial approach: initiate creative, Innovative approach, learn from it and optimize continuously.
Curiosity - someone who keeps a close eye on competitor trends, technology developments, the latest industry and consumer trends.
Thrive in fast-paced, data-driven circumstances
Desire to expand his/her scope to broader marketing (ie. brand marketing, performance marketing)

Paidy team will ask about your user experiences with Paidy Apps during the interview. Please download Paidy App and try it out!

iOS: https://apps.apple.com/jp/app/paidy/id1220373112
Android: https://play.google.com/store/apps/details?id=com.paidy.paidy&hl=en&gl=US

For those who are not able to download Paidy App, due to the regional restrictions, please be advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and come up with your opinions on these applications and services.

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