Senior Social Media Marketing Manager


About Paidy Inc.

Paidy is Japan's pioneer and leading Buy Now Pay Later (‘BNPL’) platform, accepted by over 700,000 e-commerce sites and serving millions of consumer accounts. Paidy offers instant, monthly-consolidated credit and removes major frictions from payment and purchase experiences - providing a better and smarter shopping experience. Paidy increases revenue for merchants by reducing the number of incomplete transactions, improving conversion rates, boosting average order values, and facilitating repeat purchases from their customers. 

In 2020, Paidy started providing 3-Pay, a first in Japan service enabling users to spread the cost of their purchases over 3 months - all interest free. Paidy also offers Paidy Card (virtual/plastic) that allows Paidy to be used as a payment method at merchants that accept Visa. Paidy continues to innovate to make shopping smoother and more fun both online and offline. Part of the PayPal group since 2021 October.

Paidy continues to innovate to make shopping easier and more fun both online and offline. For more information, please visit


About the team 

The Consumer/Brand marketing team manages all consumer touch points of paid/earned/owned media to build the brand and lead business growth.

This team is part of the Marketing/Experience Division which is responsible for creating an integrated customer experience that delights our customers and profitably grows the business.

This position reports to the Head of Marketing; working closely with other functions, including Experience, Partner Marketing, PR,  Analytics, Sales, Product, Research, and CS - as well as outside partners/agencies.


Position Overview

In 2022 we have made a huge leap in our social media efforts and success - now Paidy’s Twitter account has the most followers for any BNPL brand worldwide and engagement has been also steadily increasing. 

Now we are looking for an energetic and hands-on marketer, who would be excited about evolving and leading our social/content marketing in order to delight prospects/customers as well as to profitably grow the business.

If you are someone who enjoys using a combination of data, consumer insights and creativity in order to explore and satisfy unfulfilled needs as well as potentially challenge yourself to become a well-rounded marketer beyond social media, Paidy may be your next move in your career.

Key areas of responsibility:

  • Develop a strategic road map and execution plan for all social media activities utilizing the defined channel(s) against business objectives 
  • Manage and grow the consumer/social communities
  • Manage executions in collaboration with the agency
  • Act as the voice of our brand, driving this via our social media strategy 
  • Identify opportunities for synergy effects within the business 
  • Lead social listening efforts and turn the insights into actions


Skills and Requirements

  • ~5 years of Social/Content marketing experience. Digital advertising skills (strategy and execution) is a plus.
  • Proven track record of successfully leading brand development and business growth via  social/content marketing
  • Deep understanding of consumer insights, analytical data, social/content marketing and business, turning those into compelling strategies/plans to grow the business.
  • Collaboration skills with different stakeholders, including external agencies
  • Ability to effectively manage budget and projects

Desired characteristics and Other Experiences

  • Ability to communicate clearly and effectively in both English and Japanese 
  • A strategic and commercial mindset to ground thinking and enable new opportunities
  • Confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results. 
  • Entrepreneurial approach: initiate creative,  Innovative approach, learn from it and optimize continuously.
  • Curiosity - someone who keeps a close eye on competitor trends, technology developments, the latest industry and consumer trends
  • Thrive in fast-paced, data-driven circumstances
  • Desire to expand his/her scope to broader marketing (ie. brand marketing, performance marketing)
  • Paidy team will ask about your user experiences with Paidy Apps during the interview. Please download Paidy App and try it out!

For those who are not able to download Paidy App, due to the regional restrictions, please be advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and come up with your opinions on these applications and services.

What We Offer You

  • An inspiring environment: Fast paced and diverse team
  • A culture that rewards new ideas and results
  • Inspiring assignments
  • An opportunity to challenge yourself beyond social/content marketing


Paidy Values

Be a winner / 勝ちにこだわる

  • Beat expectations / 常に期待値を超える
  • Display surprising speed / 人をスピードで驚かす
  • Embrace risk / リスクを恐れない

Own it and deliver / 結果を出す

  • Commit to what, when and how to deliver/ 目的・やり方・期限にコミットする。
  • Own the actions to deliver / 結果のためのアクションにこだわる
  • Embrace conflict when needed to deliver results / 必要なら対立・衝突も恐れない

Play an integral role / 大切なピースになる

  • Make an irreplaceable contribution to our business / 替えの効かない貢献をする
  • Embrace and bridge differences in language and culture / 皆が言語と文化の架け橋にな
  • Raise the bar / スタンダードを上げ続ける