Partner Marketing Lead

2024/08/16

Paidy

About Paidy Inc.

Paidy is Japan's pioneer and leading BNPL service company. At Paidy we believe in creating simple, instant experiences to take the hassle out of shopping with a touch of magic.

Paidy offers instant, monthly-consolidated credit to consumers by removing hassles from payment and purchase experiences. Paidy uses proprietary models and machine learning to underwrite transactions in seconds and guarantee payments to merchants. Paidy increases revenue for merchants by reducing the number of incomplete transactions, increasing conversion rates, boosting average order values, and facilitating repeat purchases from consumers.

Paidy has reached an agreement to join PayPal, the global payments company. Paidy will continue to operate its existing business, maintain its brand and support a wide variety of consumer wallets and marketplaces by providing convenient and innovative services.

Paidy continues to innovate to make shopping easier and more fun both online and offline. For more information, please visit http://www.paidy.com.

About Position

We're looking for a bright, energetic and experienced marketer to join Paidy. We are currently in a very exciting phase of growth in Japan, pushing business forward with key merchants, including global giants.

The Partner Marketing Lead will be a primary marketing contact for local and international partners, responsible for negotiating, developing and implementing impactful marketing programs with our strategically important merchants and nurture those relationships for a long-term successful business partnership.

In this role, we seek a marketing professional who enjoys managing and growing relationships with partners and is comfortable owning the full life cycle of projects from negotiation through idea to execution. The preferred candidate must know how to develop and implement business/marketing strategies and effective programs that will help both our partners and Paidy business goals. This position will report to the VP of Marketing in a Marketing department.

Key Role and Responsibilities

The key objectives of this role are to lead and shape the marketing activities with Paidy’s strategic partners (merchants). Specifically:

Identify key business challenges, goals and opportunities of our partners and develop marketing strategies based on that - working with cross functional departments, including Business Development/Sales, Consumer/Brand-Marketing as well as Product and UX
Achieve business objectives through the comarketing actions with partners.
Execute those co-marketing activities in collaboration with partner merchants and internal resources against business KPIs
Foster long-term relationships for sustainable growth
As a stakeholder, work with product development teams (UX, Technical Product Managers, Engineers etc.) to shape the overall product and customer experience for better business outcomes for the partner and Paidy

Skills and Requirements

Our ideal candidate must have prior experience building strategies for various partnerships as well as marketing channels, including owned, earned and paid.(e.g.: working in house as a Partner Marketing manager, or at an advertising agency in a senior account management role).

You will exhibit an ability to work independently and in an organized manner with a high level of autonomy and with initiative.

You will be a confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results. And you'll have an entrepreneurial approach and creative spark which you can bring to the Paidy brand.

The competencies and experience we are looking for are summarized here;

~10 years of experience including track record of managing partnerships, developing and executing marketing strategies and initiatives online and offline
Leading cross functional teams internally and externally to define and execute innovative ideas
With a solution-oriented mindset, you'll see problems as opportunities to find creative solutions that make things better.
Great communication and interpersonal skills with the ability to develop rapport and translate established partner relationships to programs that impact the business
Solid understanding of both of business and customers to proactively explore win-win business/marketing opportunities
Good project management skills, including budgeting
Experience in CRM is a plus

Other Experience

Language skills - ability to communicate clearly and effectively both in Japanese and English.
Paidy team will ask about your user experiences with Paidy Apps during the interview.

Please download Paidy App and try it out!

- iOS: https://apps.apple.com/jp/app/paidy/id1220373112
- Android: https://play.google.com/store/apps/details?id=com.paidy.paidy&hl=en&gl=US

For those who are not able to download Paidy App, due to the regional restrictions, please be advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and come up with your opinions on these applications and services.

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